August 2, 2021 5 min read

Alison Named ‘Product of the Year’ by Business Intelligence Group

Alison’S AI-powered creative management platform was named Product of the Year 2021 by the Business Intelligence Group at their annual Sales and Marketing Technology Awards on July 27, 2021.

Alison is an ad creative analytics platform that harnesses artificial intelligence to let businesses make true data-driven decisions. Using proprietary technology and machine learning algorithms, Alison identifies key features in creative assets that affect their success, such as music, text, colors, objects, and characters, and tracks performance.

The platform’s capabilities go beyond creative optimization. Alison detects ad fatigue, performs competitor analysis, provides suggestions for future creatives.

The Sales and Marketing Technology Awards, aka. The Sammys, are industry awards that celebrate “global leaders, technologies and organizations helping to solve the challenges organizations have connecting and collaborating with prospects and customers,” according to Business Intelligence.

Asaf Yanai, CEO, was extremely proud when the award win was announced. ”We’re honored to be recognized by The Sammys for our revolutionary creative intelligence platform, Alison,” he said. “Innovation is a priority for us, and to have that rewarded with such a prestigious award energizes us even more. The post-IDFA landscape has made it more important than ever for marketers to optimize their creative’s efficacy. Alison blends art and data to empower marketers to iterate and achieve maximum performance from their ad creative.”

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