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Alison’s CEO, Asaf Yanai: “We’ve built an AI engine that breaks down videos to thousands of visual, sound, and text elements. By using data we can identify exactly what is the recipe to help creatives maximize their performance, without having to guess or test”
The A/B Testing, a process that has become an integral part of every advertising campaign, allows us to maximize the targeting ability, exposure and sales data, but forces us to become enslaved to the process and perform it endless times. How does artificial intelligence change the picture?
In an era where the bulk of investment in advertising is moving from television to digital, quite a few new tools are being developed directly for this arena. One of them belongs to the Alison.ai, which developed a platform based on artificial intelligence and machine learning to extract marketing insights from commercial videos.
Alison.ai’s CEO, Asaf Yanai, was recently featured in People & Computers Magazine to discuss how AI is changing advertising. Yanai shared his insights on how AI is making advertising more efficient, effective, and personalized. He emphasized the importance of investing in AI technology and developing data-driven strategies to stay ahead of the competition.
Alison.ai’s CEO, Asaf Yanai, was recently featured in People & Computers Magazine’s podcast to discuss how AI is changing advertising. Yanai shared his insights on how AI is making advertising more efficient, effective, and personalized. He emphasized the importance of investing in AI technology and developing data-driven strategies to stay ahead of the competition. Check out the interview [Hebrew]
La ‘startup’ israelí Alison.ai, que utiliza la inteligencia artificial (IA) para analizar creatividades publicitarias, ha recaudado 5,1 millones de dólares (unos 4,6 millones de euros al cambio actual) en una ronda de financiación en la que han participado, entre otros, el fondo de capital riesgo europeo-israelí Cardumen Capital, el estadounidense Andreesen Horowitz, Crescendo Venture Partners y yellowHEAD.
Alison is a startup out of Israel that analyzes creative work, such as typeface characters, colors, sounds, and text. It then gives the creative team a data-driven creative brief prompt that they can use to feed either into a generative AI production platforms or (even!) their human creative team.
Artificial intelligence is changing how creative marketing is done, but there’s nothing that replaces real human ingenuity. How can we combine the best of both worlds to create a killer creative strategy? Learn proven tactics from Asaf Yanai, CEO at Alison.ai.
Alison was recognized as an innovative technology platform which delivers AI-driven insights to maximize ad creative performance
Alison won Product of the Year 2021 for its AI creative management platform, which delivers AI-driven insights to maximize ad creative performance
Alison was recognized as an innovative technology platform which delivers AI-driven insights to maximize ad creative performance
Digiday named Alison as a finalist in Digiday Technology Awards for Best Marketing Analytics Platform.
Announcing the launch of Alison 2.0, featuring significant updates to the SaaS creative insights platform.
Creative insights platform Alison selected for its ability to help digital marketers ideate, analyze, and optimize high performance ad creative.
Alison won the ‘Technical Innovation’ category at The Drum Awards for the Digital Industries 2021. Here, the team behind the winning entry reveal the secrets of this successful project
Advertisers now have full access to the AI-based technology that performance marketers use to analyze, ideate and optimize creatives.