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High 5 Casino’s creative gets a second wind thanks to Alison!
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High 5 Casino’s creative gets a second wind thanks to Alison!

High 5 Games is one of the industry’s largest independent casino games providers, creating acclaimed slot titles that feature unique artistic styles and engaging gameplay. H5G also operates High 5 Casino, the premier destination for the most robust slot content library in the social casino category with nearly 17 million players worldwide.

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RESULTS

When the new DaVinci creative was first launched, it received 14.21% of the budget allocation. Within a month, this creative received 59.41% of the budget and High 5 Casino saw the following performance in their account.

38%
Decrease in CPI
10%
Increase in ROI D7
19%
Decrease in CPFTD
By using the creative tech Alison, we were able to achieve our target and increase our ROI D7 by 10%. All by fixing up an old creative! With the team’s creative approach and Alison’s optimization features, we can allocate our advertising budget efficiently and accurately.

Lisa Paek

Ad Operations Manager, High 5 Games
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The Challenge

High 5 Casino was looking to achieve a higher ROI D7 and increase their quality of users.

Our Approach

Over the course of several months, High 5 Casino was gaining momentum and seeing positive performance across all creatives. However, the popular DaVinci game room was not one of them.

After brainstorming ideas, they decided to turn to Alison creative analysis technology, to see how they can take this fatigued creative and breathe some life back into it.

The platform provided the following recommendations:

The freshly rejuvenated creative was initially launched in one of top-performing campaigns in order to present it to an already proven audience. This made sure that the DaVinci room creative had a solid opportunity at success.

The results were promising, given the potential of this new and improved creative, it was opened to other appropriate campaigns with different audiences. It continued to generate great results until it became active in most campaigns.

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