Know what in your creatives wins. Then build the next winner.
The Creative Genome tags every hook, scene, and CTA, tracks what drives results before, during, and after launch, and turns it into your next creatives.
Trusted by the teams behind the world’s biggest creative accounts.
HelloFresh“Alison caught the fatigue two weeks before our report did. The refresh brief was already drafted.” 
Meta
Zalando“Element-level scoring changed how we brief. We ship from evidence now, not opinion.” 
Bosch
Ferrara“The team leveled-up our creative process by providing strong recommendations for creative optimizations.” 
Zynga
Tango“Partnering with Alison has been highly beneficial in driving our creative success.” 
Mitsubishi
DeNAHelloFresh“Alison caught the fatigue two weeks before our report did. The refresh brief was already drafted.” MetaZalando“Element-level scoring changed how we brief. We ship from evidence now, not opinion.” BoschFerrara“The team leveled-up our creative process by providing strong recommendations for creative optimizations.” ZyngaTango“Partnering with Alison has been highly beneficial in driving our creative success.” MitsubishiDeNAKnow it will fly, before you spend a dollar.
Preflight Scoring catches underperformers before the spend is wasted, contributing to an average 40% reduction in wasted budget. Rank the batch objectively, fund what's ready, and stop paying to test creatives that were flawed from the start.
Creative Analytics & Insights and Creative Tagging turn past creatives into learnings, Competitive Intelligence surfaces the 2-3 untapped angles per quarter you'd need months to find manually, and Smart Briefs build the data-backed brief and storyboard automatically, saving 5-8 hours per brief cycle and 35% of the back-and-forth.
A quality gate between production and budget: every creative scored against your history, brand guidelines, and platform frameworks before a dollar moves. Teams launch with conviction, and wasted spend drops by an average of 40%.
Post-spend analytics is a commodity. Pre-spend intelligence is not.
Catch fatigue before the metrics do.
Alison sees every asset across every placement and ad set, so degradation shows up here weeks before the media report. Signals bring the evidence, the AI-Analyst arrives with the swap already drafted, and accounts run at an average 25% lower CPA and 30% higher ROAS.
Creative Analytics & Insights tracks the flight element by element and turns top-performing patterns into clear next steps, cutting testing cycles by an average of 3x. When a creative slips, the AI-Analyst and Studio turn what still works into a ready refresh brief.
Every live creative, watched continuously. Auto-tagging connects every element to performance in about 90 seconds, freeing the 15-20 hours a week your team spends on manual analysis, and problems reach you while they're still cheap to fix.
Refresh becomes a plan, not a scramble.
Turn results into the next brief.
Creative Tagging breaks every creative into the elements that drove the result, Creative Analytics & Insights ties each to hard numbers, and top-performing patterns become the next test plan, cycles run an average 3x faster.
Learnings become deliverables: Smart Briefs and storyboards built automatically from what won, Competitive Intelligence reading the category through the same lens, and AI Video Generation taking you from insight to video concept in under an hour instead of 2-3 days of briefing and concepting.
Creative Reporting delivers the management-ready summary, top performers, fatigue, spend trends, saving each team member around 5 hours of weekly reporting, and Competitive Intelligence shows where you stand in the category. Learnings compound instead of evaporating.
Not “this video did okay”, but “here is exactly what to make next”.
No dashboards to learn. Just questions to ask
Ask anything in plain language and get an answer grounded in your spend, not a model's guess. Alison watches continuously and brings you what matters, the fatigue alert, the hidden gem, the competitor move, before you'd have thought to look. Nothing runs without your approval.
Meet the AI-Analyst →
THE MATH
Calculate Alison’s impact on your numbers.
Three inputs. Based on average results across Alison accounts.
Estimates modeled on avg. 25% lower CPA, ~30% fewer flawed creatives produced, and 6 hrs saved per creative across brief, analysis and reporting.
Summarize what Alison does with AI: