Alison won an AVA Platinum at the 2023 AVA Awards
Another triumph for Alison and a great kick-start for 2023!
Alison won the AVA Platinum award at the 2023 AVA Awards for Creative excellence, for Best AI-powered video creative analysis tool. Alison is the only company to have won an AVA Platinum in this category and the only Israeli company to have won an AVA award this year!
Alison, an AI-based SaaS platform for creative insights and analysis, won the prize for its innovative integration of technology, data, and creativity to assist performance marketers in creating engaging and effective ad creatives. AVA Digital Awards is an international competition that recognizes excellence by creative professionals responsible for the planning, concept, direction, design, and production of digital communication.
Asaf Yanai, CEO of Alison.ai, said, “We are incredibly thrilled to be acknowledged by such a prominent institution as the Association of Marketing and Communication Professionals which administers the AVA awards. It is satisfying to see our work recognized on such a significant platform. We invested a lot of research and development into Alison to make it the marketing industry’s most significant creative analysis and recommendation tool. We extend our congratulations to all of the other award recipients and look forward to continuing to push the limits of technical innovation for years to come.”
Alison provides marketers with the AI-powered tools they need to quantify, evaluate, and optimize their campaigns at scale. Ad creative and performance marketing management were formerly solely manual procedures. Alison takes the guesswork out of ad creative and puts technical innovation squarely in the toolbox of the brand marketer by introducing the appropriate creative elements — from color schemes and music to copy and characters — to appropriate audiences on platforms like Facebook, Google, TikTok, Snapchat, and IronSource. To assist advertisers in achieving the best possible advertising campaign effectiveness, Alison employs data obtained from proprietary computer vision technologies and machine learning algorithms.
Recent advancements in statistical modeling and computer vision have been used by Alison to create a number of new features that enhance the platform’s functionality. Alison’s platform improvements include increased desktop application compatibility, enhanced intelligent recommendations, improved element detection, and more.
The AVA Digital Awards are a global contest administered by AMCP, the Association of Marketing and Communication Professionals, that honors great work by creative professionals who are involved in the conception, directing, creation, and production of media that is a part of the development of digital communication. The variety of work includes audio and video productions, interactive websites with video, animation, blogs, and podcasts, interactive social media platforms, and other types of user-generated communication.
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